Qiddiya IRL Gaming City

By November 7, 2024Uncategorized

Since 2022 I’ve been composing and creating blue-sky music concepts for this massive ‘giga-project’ in Saudi Arabia.

We have been unveiling four gaming zones (worlds) this year at major gaming conferences, as part of the global IRL Gaming Tour,  in Brazil, Germany, Tokyo and South Korea. My music has been pressed on vinyl as part of the marketing campaign during this tour and we have had live performances with musicians, as well as remixes my original music by some incredible DJ’s around the planet!

In September at Tokyo Game Show (TGS), over 240,000 gaming fans, 3,000 global and local exhibitors from 40 countries, and publishers gathered in the biggest gaming convention in Japan. The first peeks into Qiddiya’s Gaming & Esports District and the lore of the Cyberpunk zone called, UBAR™ were officially revealed in an immersive 1,000sqm booth.

UBAR™ will be the first place in the world that offers a real-world cyberpunk lifestyle – featuring the next generation of gaming, IRL Gaming – in the world’s first city built for play, Qiddiya City in Saudi Arabia. UBAR’s lore is a cybertropolis set in Arab Futurism and gamified as an RPG (role playing game).

Watch trailer here

Find out more information here